Mattel ( MAT )
Mattel, Inc., together with its subsidiaries, engages in the design, manufacture, and marketing of various toy products worldwide.
Its products include fashion dolls and accessories, vehicles and playsets, and games and puzzles.
The company offers its products under various brands, including Barbie, Polly Pocket, Little Mommy, Disney Classics, Pixel Chix, High School Musical, Hot Wheels, Matchbox, Tyco R/C vehicles and playsets, CARS, Radica, Fisher-Price, Little People, BabyGear, View-Master, Sesame Street, Dora the Explorer, Winnie the Pooh, Go-Diego-Go!, See ‘N Say, Power Wheels, Just Like You, and Bitty Baby. It also offers various game properties under Apples to Apples, Snorta, and Blink names.
In addition, the company publishes advice and activity children’s books, as well as magazines, such as the American Girl. Mattel sells its products to retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; wholesalers; and distribution centers.
The company also markets its products directly, as well as through its Web site, and agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.
Mattel is currently trading around $12.70, well off its 52 week high of $22.00. A well known and respected brand for family board games as well as children’s toys we think this company could still do well despite the economy’s woes. Mattel may very well be 2oversold.
Visit Mattel here: Mattel
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MAT managed to stay up in their third qtr results released this month, with EPS of $0.66 compared to $0.61 last year. Their best time of year’s still to come - kids will still get Christmas presents one way or another. Some parents might even see it as being possibly the last decent one for a while. Mattel’s got plenty of best sellers in their corner.
Good news for Mattel and it’s shareholder. The long fought lawsuit against MGA’s use of BRATZ appear to be over with the jury and judge barring MGA from making or selling any BRATZ related items.
quote : “It’s a pretty sweeping victory,” Mattel attorney Michael Zeller said. “They have no right to use Bratz for any goods or services at all.”
U.S. District Judge Stephen Larson rocked the toy industry with his order that MGA must immediately stop manufacturing Bratz. He allowed MGA to wait until the holiday season ends to remove the toys from store shelves.
The decision was a stunning defeat for MGA, which exploded onto the tween scene in 2001 with the edgy dolls and made hundreds of millions in profits, giving Mattel’s more classic doll-diva Barbie a run for her money.
The ruling, issued in federal court in Riverside, followed a jury’s finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel.
The same jury later awarded Mattel $10 million for copyright infringement and $90 million for breach of contract after a lengthy trial stemming from Mattel’s 2004 lawsuit ended in August.
Source: http://biz.yahoo.com/ap/081204/mattel_bratz.html
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